Seven Times Six is an online trend apparel retailer. Because of the geek-ish cult following types of product they carry, a name and identity was developed to channel the inner nerd and sub cultural enthusiasts. The name and symbol lead to a discovery of the answer to the Ultimate Question of Life, the Universe, and Everything.
Settling where we did the brand identity excites the super fanatic, yet is captivating and memorable to the casual consumer of trend apparel. A brand was developed that doesn't scare away those not ready to embrace their nerd-self, yet has some serious appeal to the hardcore geek.