Cup Sleeve Sample Art
A crucial component of the campaign being pitched was to have local artist from each of the Five Boroughs design limited edition cup sleeves that would be used within each borough and would be tied to social media interaction.
Art Book
The intent of the art book was to visually display characteristics and highlights of each borough. The viewer quickly understand the diversity of the city and closes on a representation of Dunkin Donuts' presence across the city and it being a common thread through the diverse neighborhoods, people and cultures of the city.
The intent of the art book was to visually display characteristics and highlights of each borough. The viewer quickly understand the diversity of the city and closes on a representation of Dunkin Donuts' presence across the city and it being a common thread through the diverse neighborhoods, people and cultures of the city.
