Scott Howell for U.S. Senate
Scott Howell's campaign team approached us with the challenge to design the campaign identity for his bid to represent the state of Utah in the U.S. Senate. He was not a career politician, and the complete opposite of his competitor. So we developed a solution to communicate the message that Scott came from the “we” of society – from the “we the people”, not the “we the politicians”. This concept struck a chord with Scott as it aligned with his purpose and desire to enter the race and became the foundation for his run for political office in Washington.