









Scott Howell's campaign team approached us with the challenge to design the campaign identity for his bid to represent the state of Utah in the U.S. Senate. He was not a career politician, and the complete opposite of his competitor. So we developed a solution to communicate the message that Scott came from the “we” of society – from the “we the people”, not the “we the politicians”. This concept struck a chord with Scott as it aligned with his purpose and desire to enter the race and became the foundation for his run for political office in Washington.